Dubai to host Iran at Arabian Travel Market after 12 years

Seven travel firms to represent Iran at Dubai exhibition

Iran at Arabian Travel Market
Caption: Iran rejoins Arabian Travel Market in Dubai after 12 years to promote tourism and international cooperation.
Source: Tehran Times


DUBAI: After a 12-year hiatus, Iran is set to make a striking return to the Arabian Travel Market (ATM) 2025 in Dubai, taking place from 28 April to 1 May at the Dubai World Trade Centre.

Backed by the Touring and Automobile Club of the Islamic Republic of Iran, the move marks a renewed effort to showcase Iran’s tourism appeal and foster cross-border partnerships.

The Iranian pavilion, to be set up in the Asian salon, will span 84 square metres, the Tehran Times reported. It will be located near the pavilions of Oman, Iraq, and Abu Dhabi.

Seven travel and tourism companies from Iran will participate in the four-day fair, aiming to attract inbound tourists and promote Iran’s cultural and historical assets.

Arabian Travel Market 2025

ATM 2025 is expected to host over 47,000 attendees and more than 2,600 exhibitors from 161 countries. Themed “Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity,” this year’s edition reflects the tourism sector’s rebound and expanding global footprint.

According to UN Tourism’s latest World Tourism Barometer, international tourist arrivals globally surged to 1.4 billion in 2024 – an 11 percent rise from the previous year. Export revenues from tourism, including passenger transport, hit a record US$1.9 trillion.

The Middle East stood out as the fastest-recovering region, registering a 32 percent increase in international arrivals compared to pre-pandemic figures. With the region’s growth trajectory continuing in 2025, Iran’s participation adds to Asia’s projected 27 percent year-on-year rise in exhibitors at ATM.

Held in partnership with Dubai’s Department of Economy and Tourism, Emirates, IHG Hotels & Resorts, and Al Rais Travel, ATM offers a critical platform for regional and global destinations to engage travel buyers and stakeholders.